Catrin was born and raised in a small town on the West coast of Sweden, north of Gothenburg. After finishing high school her curiosity took her to the USA and after that to Germany, Switzerland and Spain where she spent more than eight years. She has later travelled several times to the US, and also visited China, Japan, Korea, India and Thailand and of course most of the countries in Europe.
Catrin has studied international business administration at Lund’s university. She always dreamt about having her own company – not knowing exactly what kind of commitment that meant. Her dream came true as she started to work at an advertising agency in Gothenburg. After a few years, she became a part owner and later president of the agency. The agency was specialized in branding, marketing & advertising strategies for clients within the pharmaceutical and healthcare sector.
After several years Catrin decided it was time for a new challenge. She traveled with her husband Peter around the world with the objective to identify a new, interesting business idea. She came across Mighty Leaf Tea and got impressed by this company. In 2007 she became their International distributor in Scandinavia through her own company Brandable AB.
Today Catrin lives in Stockholm and has started up a new tea project called Dear Tea Society, specializing in organic, fine teas and education in tea. The goal is to make “tea revolution” meaning purchasing organic specialty teas as direct as possible and thereby spreading the knowledge about the origin of tea, the versatility of teas and increase the awareness of where and how tea is grown, harvested and processed – for the benefit of the farmers and the consumers alike.
Tea is a wonderful potion that fits perfectly into Catrin´s way of living. She is a dedicated horseback rider, ashtanga yogi and overall a health oriented person. Catrin is strongly committed to enlighten others in Scandinavia to discover the wonderful world of tea and its beneficial effects.